How to implement augmented reality strategies to revolutionize customer engagement

When we think about marketing in the digital age, we’re constantly searching for that next big leap that can captivate customers, build brand loyalty, and provide memorable experiences. One technology pushing the boundaries of customer engagement is augmented reality, or AR. As a tool, it has the potential to revolutionize the way brands interact with consumers, turning passive audiences into active participants. Over the years, I’ve worked...