I’m often asked by marketing directors at early-stage SaaS companies: “How can we validate product-market fit (PMF) without spending a fortune or waiting until we have thousands of users?” Over the years I’ve run, advised, and iterated on experiments that prove demand quickly and cheaply...
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Marketing
I’m going to walk you through a practical, six-week growth sprint I run at...
Innovation
I recently put the Dreame H12 Pro FlexReach through a series of real-life...
Marketing
When I first set out to drive down B2B lead costs on LinkedIn, I assumed the...
Cryptocurrency
As a founder and someone who spends a lot of time translating strategic ideas...
When I first set out to drive down B2B lead costs on LinkedIn, I assumed the answer would be a long checklist of tactics: better creatives, more audience segmentation, shifting budgets between ad types. While all of those matter, I discovered...
As a founder and someone who spends a lot of time translating strategic ideas into practical playbooks, I’ve advised several finance teams on how to bring cryptocurrencies into the corporate treasury without causing sleepless nights for the CFO or...
When I prepare founders for investor demos, the question I hear most is: "How do I prove traction in just 10 minutes?" I've been in rooms where time is merciless and attention is scarce, so I've learned to craft a tight narrative that leads...
I used to think that scaling trial-to-paid conversion required big ad budgets and fancy agencies. After running dozens of experiments at Leader Agency and with founders I mentor, I learned the opposite: the right low-cost creative tests—done...
I often get asked by founders: "How do I convince seed investors quickly?" Over the years I’ve learned that investors are not buying a 50-page deck or a dream — they’re buying a clear, defensible story about how your company will grow. I teach...
Augmenting reality (AR) no longer needs to be an expensive, bespoke project reserved for big brands. Over the last few years I’ve designed several low-cost AR experiences for retailers that delivered measurable uplifts in engagement and...
When I first started building financial models for the startups I supported, I quickly realized that investors don't just want numbers — they want a clear, credible story backed by assumptions they can trust. Google Sheets is my go-to tool because...
Managing corporate bitcoin and ether is no longer an optional skill for modern finance teams — it’s a core competence. Over the past few years I’ve helped organizations move from ad-hoc wallets to disciplined treasury controls, and I’ve...
I remember the first time I had to brief a board about our company’s nascent Bitcoin and Ether treasury. The questions were sharp: How do you secure these assets? Who signs transactions? What happens if a private key is lost? Over the years I’ve...
When I advise early-stage subscription SaaS founders, one question comes up more than any other: How can I know if my product truly fits the market before I scale to 1,000 users? Getting that answer cheaply and quickly is the difference between a...