I’ve spent enough winters in the Alps to know that après-ski doesn’t always mean crowded bars and loud DJs. Sometimes you want a relaxed, playful evening that brings together friends, family, and colleagues without the pressure of a mountain nightclub. That’s why I fall back on a favorite...
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Entrepreneurship
I often get asked what exact, low-cost experiments subscription SaaS founders...
Cryptocurrency
I manage treasury questions every day, and when it comes to holding corporate...
Strategy
As a CEO of a mid-market company, I’ve seen how strategy can stall between...
Marketing
I’m going to walk you through a practical, six-week Leader Agency growth...
As a CEO of a mid-market company, I’ve seen how strategy can stall between planning and execution. Goals get nice treatment in slide decks, but months later the business hasn't moved the needle. That’s why I turned to an OKR sprint — a...
I’m going to walk you through a practical, six-week Leader Agency growth sprint on LinkedIn designed to generate 200 qualified B2B leads. This is a hands-on plan I’ve used and refined with clients: a blend of strategic targeting, content that...
When I run a micro-influencer pilot for a B2B program, my primary question is never "How many likes did we get?" — it's "How many qualified opportunities will this generate for our sales team over the next six months?" To get to that answer,...
I’ve spent months planning trips, negotiating with local vendors, and tracking every sol I spent while living and traveling across Peru. Managing money in a country that blends modern banking with a strong cash culture requires a mix of common...
When I started advising clients and preparing companies to hold bitcoin on the corporate balance sheet, the first thing I realized was that this is as much an operational and treasury challenge as it is an accounting one. Bitcoin is not cash in the...
I often get asked how leadership teams can create a rapid innovation budget that actually reduces the risk of product launches rather than inflating bureaucracy. Over the years at Leader Agency, I’ve built a simple, practical framework that teams...
I often get asked by founders, “How do I show investors that $100k is enough runway to hit meaningful milestones?” I’ve been in rooms where that number is debated, dissected and ultimately accepted — or rejected — based on one thing:...
Holding bitcoin and ether on a corporate balance sheet is no longer a fringe move — it's a strategic decision for many modern treasuries. As CFOs, our responsibility is to preserve shareholder value while enabling the business to act quickly when...
I remember the first time I had to condense my startup’s vision into something investors could actually digest in one sitting. The panic. The endless slide decks. The temptation to cram every possible metric and roadmap into a tiny space. Over...
I’m often asked by marketing directors at early-stage SaaS companies: “How can we validate product-market fit (PMF) without spending a fortune or waiting until we have thousands of users?” Over the years I’ve run, advised, and iterated on...