When we designed a six-week Leader Agency growth sprint focused on LinkedIn, our goal was simple: reduce qualified B2B lead cost while increasing the quality and velocity of opportunities entering the pipeline. What I want to share here is a practical, experience-based playbook that explains how a...
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Entrepreneurship
I remember the early days of Leader Agency when we were testing product ideas...
Management
I often say that small operational routines separate a chaotic kitchen from a...
Cryptocurrency
Managing a corporate treasury that includes cryptocurrency demands a different...
Entrepreneurship
I remember the moment I decided to build my first product without writing a...
Managing a corporate treasury that includes cryptocurrency demands a different discipline than traditional fiat-only cash management. As a CFO, I’ve watched teams trip over volatility, custody missteps, and poor policy design. But I’ve also seen...
I remember the moment I decided to build my first product without writing a single line of code. I had an idea that solved a specific pain point, a clear target user in mind, and zero technical co-founder. What I did have was curiosity, a...
When I run pilot campaigns with LinkedIn micro-influencers, my primary objective is not just to generate likes or impressions — it’s to build a predictable pipeline that feeds revenue teams over the next six months. Too many teams focus on...
When I'm asked how product teams should run a $5k stage-gate experiment to de-risk a launch and secure executive approval, I think in practical, no-nonsense terms: design the smallest, fastest, data-driven experiment that answers the riskiest...
I’ve spent enough winters in the Alps to know that après-ski doesn’t always mean crowded bars and loud DJs. Sometimes you want a relaxed, playful evening that brings together friends, family, and colleagues without the pressure of a mountain...
I often get asked what exact, low-cost experiments subscription SaaS founders should run to validate product‑market fit before they reach 1,000 users. Having coached founders and launched features at early-stage products, I believe you don’t...
I manage treasury questions every day, and when it comes to holding corporate bitcoin and ether, I've learned that protection and liquidity don't have to be opposing goals. You can build a treasury control framework that keeps assets secure from...
As a CEO of a mid-market company, I’ve seen how strategy can stall between planning and execution. Goals get nice treatment in slide decks, but months later the business hasn't moved the needle. That’s why I turned to an OKR sprint — a...
I’m going to walk you through a practical, six-week Leader Agency growth sprint on LinkedIn designed to generate 200 qualified B2B leads. This is a hands-on plan I’ve used and refined with clients: a blend of strategic targeting, content that...
When I run a micro-influencer pilot for a B2B program, my primary question is never "How many likes did we get?" — it's "How many qualified opportunities will this generate for our sales team over the next six months?" To get to that answer,...